Hello.
I'm Darren – Product Designer.
I build clear, thoughtful experiences across consumer and enterprise products. I’ve worked on DTC e-commerce and SAP-based operational platforms, creating intuitive workflows that simplify complexity and drive meaningful outcomes.
Before moving into design, I studied Management Information Systems, which continues to shape how I approach problems—thinking in systems, understanding constraints, and designing products that support real business operations.
PROJECTS
Selected works across Enterprise Software B2B and Direct-To-Consumer experiences
PROJECTS
Selected works across Enterprise Software B2B and Direct-To-Consumer experiences
DTC
DTC
Design
Design
Branding
Branding
Cirkul
DTC Homepage Redesign
Redesigned Cirkul’s DTC homepage to balance first-time user education with fast product access, driving a +2.5% lift in revenue per visitor and a +2.8% increase in first-time buyer conversion.
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DTC
DTC
Design
Design
Branding
Branding
Cirkul
Design System
Built Cirkul’s first scalable design system by consolidating 1,000+ assets, accelerating NPI releases and improving site speed by 30%.
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SaaS
SaaS
Design
Design
Enterprise
Enterprise
Avvale
Heartland Dashboard Experience
Designed an MVP SAP-based dashboard to streamline Business Assistant workflows, driving a 68% lift in user sentiment and 83% task completion success.
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Hello.
I'm Darren – Product Designer.
I build clear, thoughtful experiences across consumer and enterprise products. I’ve worked on DTC e-commerce and SAP-based operational platforms, creating intuitive workflows that simplify complexity and drive meaningful outcomes.
Before moving into design, I studied Management Information Systems, which continues to shape how I approach problems—thinking in systems, understanding constraints, and designing products that support real business operations.
Read More
Hello.
I'm Darren – Product Designer.
I build clear, thoughtful experiences across consumer and enterprise products. I’ve worked on DTC e-commerce and SAP-based operational platforms, creating intuitive workflows that simplify complexity and drive meaningful outcomes.
Before moving into design, I studied Management Information Systems, which continues to shape how I approach problems—thinking in systems, understanding constraints, and designing products that support real business operations.
Read More
Copyright © 2025 Darren Luu
Copyright © 2025 Darren Luu
Copyright © 2025 Darren Luu